Training and Coaching for Church Leaders

Grow Your Church. Grow God's Kingdom.
Explore the Academy
Empty rows of seats

Is your church worth a second visit?

The average church guest makes up their mind if they’ll come back for a second visit within 7 minutes of driving in the parking lot. Impactful First Impressions have the potential to make or break a person's experience at church and their perception of God. So it matters. Or maybe nothing went horribly wrong, but nothing was exceptional, either. So the busyness and noise of life screams louder than the draw back to church, and you never see them again.

Growth starts with better first impressions

We know how tirelessly you’ve worked to create an impactful first impression on your guests.

and we also know it's not working.

See more guests show up for your services.

Watch more guests take next steps.
Experience growth at your church.

group of women hugging
group of women hugging

With First Impressions Academy, you have content, coaching, and community that is centered around the church guest experience. No more trying to translate corporate customer service strategies into your local church context. No more learning from people who have never done your job. And no more isolation feeling like you're the only one.

first impressions
We Get It.
You've tried it all.

Or maybe you don't have enough time.
Or enough money.
Or enough people.
That's why we're here.

First Impressions is the team you've dreamed of, the training you've asked for, the coaching you've wanted, the support you've needed, and the strategy you've been missing.

It's time for church leaders to rub shoulders with each other and make radical hospitality a reality at every church. No matter size, budget, demographic, or denomination every church desires to make those on the outside feel invited in.

Together, we will.

Join the Academy

Your Next Steps to Transformational Hospitality

First Impressions Academy

first impressions - academy
Digital hospitality hub of content, coaching, and community
Master hospitality with content, coaching, and community designed by fellow church leaders. Whether it’s building stronger guest care teams or enhancing follow-up strategies, you’ll find proven blueprints to create lasting first impressions to grow you church.

First Impressions Online

first impressions - Online
Comprehensive digital training event from expert church leaders
Bring your team together for a dynamic virtual conference where you’ll be inspired by leading speakers, collaborate with fellow church leaders, and leave with actionable plans to elevate hospitality at your church—all from the comfort of your own space.

First Impressions Live!

First Impressions - Live!
In-person conference with interactive training and connection
Immerse yourself in radical hospitality at a two-day in-person conference that combines incredible speakers, hands-on breakout sessions, and a chance to connect with sponsors and fellow leaders in a collaborative, energizing atmosphere.